Content is king.

PR & Content

At vbx, we know content is not just creating ‘stuff’ for search engines. We are strategic and creative thinkers, ensuring you have the right blend of communications to meet your objectives. Our strategic approach means we fully understand your business landscape, what makes your audience tick and how to reach them, ultimately driving positive brand awareness and loyalty.

Talk to us about content strategy, social media marketing, online and offline creative, podcasts, video and paid media.

We were very impressed with vbx’s professionalism, creativity and ability to deliver consistent and engaging content in a short period of time.

John Lang, Head of Communications, The Offshore Renewable Energy (ORE) Catapult

Who we do it for

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Our approach to content

1. Discover

We get under the skin of your challenge. Using our team of digital experts and research tools, we assess the current media landscape, your key audience segments, and the competitive market to really understand what’s working for you and how we can improve. Results are key – we set meaningful KPIs and work with you to deliver against them. 

Flow chart

2. Define

We plan how and where to prioritise content and media based on your aims and objectives. Our content strategy includes pillars, themes and ideas that forms the basis for overall calendar planning – across channels, ensuring we’re relevant to your audiences. PR communications are expertly tailored according to campaign objectives, ensuring solutions engaged with target media and get your story and your brand noticed. 

3. Develop

We conceptualise attention-grabbing campaigns and create engaging content to bring stories to life. Our in-house creative team work closely with you and our content specialists, joining the dots from strategy to execution.  Our tiered approach, gives breadth and depth to content, ranging from high value gated content to business-as-usual comms to keep audiences coming back for more. 

Build, Measure, Earn

4. Deliver

We talk to our contacts. We deliver results. We sell in impactful stories to media, whether that’s industry, local or National press and get traction with influential journalists.  All campaigns are monitored with reports based on the frequency you require. Working with you, we adapt and continuously work to improve. 

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Enough about us.

Let’s talk about you.