Content
According to Bill Gates ‘Content is King’. And although that was said, pretty much at the dawn of the internet, it remains true. But not if it is just creating ‘stuff’ for search engines. We speak to your audiences, so they want to come back for more, ultimately driving profit for your business.
Our approach to content
1. Discover
We use our tools to assess the landscape, your audiences and the market to get under the skin of what’s working for you and how we can improve.
2. Define
We plan how and where to prioritise content and media based on your aims and objectives. Our content strategy includes pillars, themes and ideas and forms the basis for the overall calendar planning – across channels, ensuring we’re relevant to your audiences.
3. Develop
We create and distribute engaging content including copywriting, animation, video and audio. We have a tiered approach, creating anything from a post to high value gated content, webinars and podcasts.
4. Deliver
Results are key – we set meaningful KPIs and work with you to deliver against them.
Talk to us about content strategy, social media marketing, online and offline creative, podcasts, video and paid media.
“We were very impressed with vbx’s professionalism, creativity and ability to deliver consistent and engaging content in a short period of time.“
John Lang, Head of Communications, The Offshore Renewable Energy (ORE) Catapult
Who we do it for
Our approach to content
1. Discover
We use our tools to assess the landscape, your audiences and the market to get under the skin of what’s working for you and how we can improve.
2. Define
We plan how and where to prioritise content and media based on your aims and objectives. Our content strategy includes pillars, themes and ideas and forms the basis for the overall calendar planning – across channels, ensuring we’re relevant to your audiences.
3. Develop
We create and distribute engaging content including copywriting, animation, video and audio. We have a tiered approach, creating anything from a post to high value gated content, webinars and podcasts.
4. Deliver
Results are key – we set meaningful KPIs and work with you to deliver against them.
