Digitising over 300 years of history.
Discover the challenge
The Black Country Living Museum is an open-air museum of historic buildings in the heart of the Black Country, welcoming over 350,000 visitors every year.
As one of the area’s most popular destinations, the museum approached vbx to help them improve the user experience on their website – most visitors’ first port of call – by redeveloping the design and integrating a new ticketing system.
Since the website relaunched, there’s been a sustained increase of over 40% in unique users visiting the museum’s key pages, including the visitor information, what’s on and membership sections.