Igniting a brand for a flexible workspace.
Discover the challenge: The future workspace is hybrid
Aston University approached us to create a brand identity for their new workspaces that would highlight the benefits of each space for different functions of work. The challenge was to create a dynamic and flexible identity that reflected the fluid nature of hybrid working which could be rolled out in the spaces and used across different channels.
A dynamic identity that reflects the fluid nature of hybrid working
The Agile workspace is split into three distinct zones: Collaboration, Concentration, and Connection, allowing users to switch between areas to suit their workload. The core prism device is a direct representation of this working model which and forms the basis of the identity, along with a distinct colour palette that was selected to connect the brand to the physical interior of the spaces. Our aim was to create a modern aesthetic that would make it easier for staff to distinguish between the different zones.