Boost Your B2B Game with These Top 10 TikTok Tips
In today’s changing digital landscape, incorporating short-form video into your businesses’ marketing strategy is the key to reaching and engaging with your target audience. These types of videos are easy to consume and share, making them the perfect format for capturing the attention of the viewer.
TikTok, the popular social media platform known for its short-form videos, may not seem like the obvious choice for B2B marketing. However, as the platform continues to grow in popularity, with a massive user base of over 500 million active users, it presents a unique opportunity for businesses to connect with potential customers and clients – and you don’t even need to learn the latest dance trend to get on board.
Surprisingly, a mere 18% of marketers have incorporated TikTok into their marketing strategies. Given the substantial potential for brands to flourish on this platform, it is imperative for more marketers to prioritize its utilisation.
To make the most of TikTok for your B2B marketing strategy, here are some statistics-backed tips:
1. Create Engaging Content
TikTok is all about creativity and entertaining content. A report found TikTok users worldwide spend an average of 95 minutes per day on the network. To stand out on the platform, create content that is interesting, engaging, and relatable to your target audience.
2. Explore Humour
On TikTok, humour is a valuable tool for engaging with your audience. According to Hootsuite, 78% of TikTok users are there to find funny or entertaining content, while 35.1% use TikTok to follow or research brands. So, don’t be afraid to showcase your fun side and adapt your brand’s tone of voice to the social platform.
3. Product Demos
TikTok is a powerful tool for product discovery. A recent study by TikTok found that the platform is 1.7x more likely to be used for product discovery than other social media platforms. Users on the platform are also 1.5x more likely to buy something immediately after discovering it on the platform. So, features and benefits demo content works especially well.
TikTok can be a powerful way to get content broadcast and shared. In fact, research has found that engagement from TikTok videos is around four times higher than video content on other platforms. Show off your products or services and highlight your main USP, proof points, and any supporting stats to get a compelling message across in an engaging way.
5. Collaborate with Influencers
Influencer marketing on TikTok is on the rise. According to Influencer Marketing Hub, 9 out of 10 of marketers consider influencer marketing on TikTok to be effective. Collaborating with influencers can help businesses tap into their audience and reach a wider audience.
6. Run Contests and Promotions
Contests and promotions are a great way to increase engagement and attract new followers on TikTok. According to TikTok, 90% of branded hashtag challenges generate an impressive 2.5X ROI on ad spend. Businesses can run contests that encourage users to create and share content related to their brand or offer promotions and discounts to TikTok users who follow and engage with their content.
7. Use TikTok Ads
TikTok offers a range of advertising options for businesses. In 2022, TikTok’s annual revenue from ads saw a significant increase of 155%, reaching a total of $9.9 billion! These ads can be targeted to specific demographics and interests, making it easy for businesses to reach their target audience on the platform.
8. Share Facts
TikTok users are interested in learning new things. TikTok’s research found that 35% of TikTok users use the platform to learn something new. Sharing stats in a dynamic, stand-out or fun way can help with memorability so explore the creative ways to use TikTok’s creator tools.
9. Behind The Scenes
‘BTS’ content is an authentic way to show the real you and what happens in your business. Whether that’s factory footage, product development or recruitment-based a ‘Day-in-the-life’ video, TikTok can be an engaging way to showcase the people and everyday happenings in your business.
10. Utilise Hashtags
Hashtags are an important tool on TikTok for increasing visibility and reach. By using relevant and popular hashtags, businesses can make their content more discoverable and attract the attention of potential customers and clients.
In conclusion, TikTok is a valuable addition to a B2B marketing strategy. By creating fun, engaging content, utilising hashtags, collaborating with influencers, running contests and promotions, and using TikTok ads, businesses can connect with potential customers and clients on the platform. With the right approach, TikTok can be an effective tool for reaching younger audiences and driving engagement.
Speak to us about how we can help with your TikTok strategy today!