As we gear up for 2024, let’s chat about the exciting trends shaping the digital B2B marketing scene – and as a digital marketing agency in Birmingham, we know what we’re talking about! So, grab a cuppa, and let’s dive into the trends we predict will make waves in the marketing landscape this year.
Data-Driven Decision Making
Account-Based Marketing (ABM)
Personalisation at Scale
B2B buyers have unique needs and questions as they navigate their buying journey. Armed with devices like tablets or smartphones, they’re ready to act – whether it’s going somewhere, learning, doing, or making a purchase. Pinpointing these needs and delivering spot-on information significantly boosts the chances of them hitting that ‘purchase’ button.
Video Content Marketing
B2B Influencer Marketing
AI to improve efficiencies
With AI, marketers can schedule posts, craft copy, and analyse user behaviour effortlessly, and we’ll move from experimenting in 2023 to full-scale implementation in 2024. For example, Generative AI can create new text, images, video, audio, or code. Successful marketing strategies will involve a combination of user-generated content, high-quality content, and the strategic use of artificial intelligence (AI).
User-Generated Content (UGC)
Keep it real – user-generated content is becoming more valuable than high-production content. Brands are expected to share UGC as a cost-effective and authentic way to connect with their audience.
Virtual and Augmented Reality
Step into the future! While still emerging, VR and AR will take centre stage in 2024, offering unique opportunities for product demos, training, and immersive experiences.
Privacy and Data Security
Sustainability and CSR
The rise of TikTok & LinkedIn
TikTok and LinkedIn are predicted to be the top-performing social media platforms across B2B and B2C in 2024. TikTok is expected to focus on features like ecommerce, generative AI, and search, while LinkedIn’s growing user base makes it valuable for networking, thought leadership, and advertising.